Hyundai Releases Teaser 2012 Azera Pricing Survey

2012-Hyundai-Azera-front-shot-623x389 Hyundai released a survey for pricing options on the 2012 Azera to gauge customers’ reactions, earlier today. Pricing for the well-equipped premium front-wheel drive model starts at $31,000. Only one option package is offered adding another $4000 to the bottom line.

The biggest news from the Azera’s configurator confirms the old port-injected 3.3-liter and 3.8-liter V-6s have been replaced by a new direct-injected 3.3-liter V-6 mated to a six-speed automatic transmission. The overseas model, sold as the Grandeur in some markets,comes with a 270-horspeower 3.0-liter GDI V-6, so it’s not inconceivable the larger 3.3-liter could make between 290-300 horsepower, if not more.

The base Azera comes well-equipped with a navigation system and backup camera standard. Hyundai also includes lots of safety equipment standard such as: nine airbags; VSM; ESC with traction control; ABS with brake assist and daytime running lights. Other standard features include:

  • 18-inch wheels
  • Dual exhaust
  • Heated side mirrors with turn signal indicators
  • Proximity sensor with push-button start
  • Heated front and rear leather seats with eight-way power adjustment for the driver and front passenger
  • Seven-speaker audio system
  • Dual climate control
  • BlueTooth
  • Hyundai’s Blue Link telemetric system

The $4000 Premium Package added:

  • 19-inch alloy wheels with 245/40 VR tires
  • Panoramic sunroof
  • HID xenon headlights
  • Power rear sunshade
  • Manual side window shades
  • Infinity speakers with subwoofer and external amplifier
  • Power adjustable tilt and telescopic steering column
  • Memory seat, mirror and steering column
  • Driver’s seat cushion extension
  • Ventilated front seats
  • Parking assistance sensors
  • Interior ambient lighting

No sooner had we configured our car up to a theoretical $35,000, sans destination charge, than the Korean automaker pulled the plug on the survey. A base rear-wheel drive Genesis sedan with the 333-horsepower 3.8-liter V-6 and eight-speed automatic transmission starts at $35,050 including the $850 destination charge. To get the same amount of equipment in the Genesis sedan, one would have to add two option packages totaling $8800, bringing the total for a comparably-equipped Genesis V-6 Sedan to $43,850.

Is the base rear-wheel drive Genesis sedan more appealing than a fully-loaded front-wheel drive Azera for roughly the same price? Share your thoughts below.

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