An Automotive News article suggests that a re-designed Chevrolet Corvette, known internally as the C7, will bow in 2013. GM design chief Ed Wellburn said that work is ongoing for the new Corvette, and one of the main challenges is designing a car that can appeal to a younger audience while staying faithful to the brand’s heritage.
“Finding that right balance” is a challenge. “You want it to be a new design, but it needs to be recognizable as a Corvette.” Corvette sales are at their lowest levels in nearly 50 years, and GM needs to bring down the average age of the Corvette buyer to help draw in new customers.
