Fiat and Gucci roll up in special new 500C

Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of Italian fashion.

Gucci has linked arms with Fiat one more time, and the result is the 500C by Gucci. The droptop subcompact gets an extra ounce of style courtesy of the company founded by Guccio Gucci. When Fiat revealed the hardtop version of the Gucci 500, more than 3,000 pre-orders came flooding into the automaker's website.

The 500C by Gucci will be offered in two colors, white with satin chrome accents or black with shined-up chrome bits. On both, a black softtop covers occupants and wears the traditional Gucci color scheme down the middle. At all four corners sit 16-inch alloy wheels sporting the Gucci double-G logo in the center. Inside, a Gucci print adorns the seats and the fashion house's moniker can be found sprinkled liberally throughout.

Autoblog