To celebrate the upcoming 2012 Olympic games, which are to be held in London, Mini has unveiled a special batch of cars for the U.K. market. Just 2012 copies of the special London 2012 Edition cars will be built.
In a big show of patriotism, the cars are available only in colors matching the Union Jack flag: Chilli Red, White Silver, or Lightning Blue. The mirror housings and roof are slathered with the logo for the 2012 Olympics, and a tiny Union Jack stripe runs the length of the car. The cars wear bespoke 17-inch gray alloy wheels.
Inside, the dashboard wears a graphic showing the London skyline and the words “London 1 of 2012.” The leather seats, handbrake, shifter boot, and floor mats all receive red and blue stitching with white piping.
Standard toys on the London 2012 cars will include leather sport seats, digital radio, air conditioning, cruise control, chrome interior trim, and engine stop-start. The cars are available in Mini Cooper, Cooper D, Cooper S, and Cooper SD trims, with prices ranging from £17,800 to £20,860 (about $27,900 to $32,700). The cars go on sale in March 2012, but can be pre-ordered now.
If the special trimmings and graphics don’t convince you of Mini’s commitment to British success in the upcoming Olympics, perhaps this video will. It shows England long-jump champion J.J. Jegede vaulting over the roofs of three Mini London 2012 Edition cars.
