Are you in the market for a new Ferrari and a massive fan of cashmere sweaters? Then it’s time to call your local Ferrari dealer and inquire about the automaker’s newest customization program.
The customization program is the newest program that allows Ferrari buyers to make their cars more unique–although we’d hazard that driving a $359,000 Ferrari FF hardly counts as blending in. In any case, Ferrari now offers options like cashmere-wrapped seating surfaces and gold exterior paint – provided, of course, you have the means to pay dearly for such extraordinary extravagances.
The personalization program has three pre-designed collections to allow quick customization: Classica, which goes for a historic look using all-leather interior materials; Scuderia, which uses a combination of Kevlar and carbon fiber to deliver the race-ready look; and Inedita, which uses some unusual fabrics (i.e. denim) in an attempt to achieve a modern, fashion-forward look. Want to throw all the options packages away and design to your heart’s content? As has long been the case, reality is essentially only tempered by your checkbook.
Speaking of which, Ferrari estimates that ordering a car with these options adds roughly 20 percent to the MSRP. It’s essentially a win-win: buyers get the car of their dreams that’s even more exclusive than a “mere” Ferrari, while Ferrari itself rakes in a little extra profit without expanding its production volumes (executives have already promised the brand will never make more than 10,000 units a year).
What would you put on your dream Ferrari? Alcantara? Chrome? Purple metallic paint? A porcelain interior? Let your imaginations run free in the comments section below.
