Tonight marks the official launch of the Call of Duty: Modern Warfare 3 video game title. In an act of perfect timing, Jeep’s now rolling out an all-out media blitz designed to show off the new 2012 Wrangler Modern Warfare 3 special edition.
With MW3 nearly on store shelves, the special edition Jeep Wrangler we previously reported on is ready as well, and is scheduled to arrive at Jeep dealers this week. At a price of $36,495 for the two-door and $40,070 for the four-door Wrangler Unlimited, the model isn’t cheap, but Jeep is pegging it as “the toughest car in the world…any world.” It comes with a cadre of Call of Duty logos on the front quarter panels, custom seats, and gauges, a custom plaque with serial number on the dashboard, and Modern Warfare 3-logoed slush mats. When the going gets tough, the MW3 Wrangler has an available 2-inch lift kit, gigantic five-spoke wheels, and a Warn winch.
Predictably, Jeep’s marketing for the new special-edition model is timed to coincide with the game’s roll-out. Chrysler’s released a special sneak preview of the special Wrangler, and will roll out the new special edition car with a special ad campaign that promises to entertain video gamers and Jeep fans alike. Highlights include special electroluminescent billboards in Los Angeles, New York, and Chicago, and a so-called “Camp Tread” experience – which purportedly puts visitors into a simulated military zone and shows off the Wrangler MW3 edition – at GameStop locations in New York and Chicago.
What do you think–is the Modern Warfare 3 Jeep a decisive victory or a crushing defeat? Will many MW3 fans decide to cross over into reality and drive a Wrangler in the real world? Time will tell. Until them, check out Chrysler’s promo blitz in the video below.
