While most of the cars at the SEMA Show are built to be over-the-top displays of horsepower and gaudiness Hyundai is preparing to showcase at least one of its new Veloster models that takes a different approach.
Make no mistake, the car created by marketing agency PM Lifestyle and the Universal Technical Institute (UTI) will display a full suite of modifications, but it’s designed to be representative of what the average tuner could do with his or her car. The message is clear: Hyundai is betting the Veloster will be a hit with the tuner crowd and with auto enthusiasts and is working to showcase just how attractive a platform it can be.
Far more than just IHE (Intake, Header, Exhaust), the ‘Versatile Veloster’ will get a Sequence-X body kit, Konig wheels and plenty of Seibon carbon fiber goodies, including the hood and trunk, with a custom blue paint job covering the rest of the car. Performance upgrades include an AEM Cold Air Intake, Magnaflow exhaust and a custom header, while KW was contracted for a full coilover suspension and SSBC is supplying the brakes. Making an expected 163-hp (up from in the stock car), there’s also a Nitrous Express system for some added power.
On display at the 2011 SEMA Show from November 1-4, the PM Lifestyle ‘Versatile’ Veloster will then go on a three-year show tour with UTI, making appearances at 120 autocross, supercross and demonstration events.
