First unveiled at the Frankfurt Motor Show, Land Rover‘s DC100 Concept is heading to the U.S., signifying the luxury SUV maker’s intention to eventually offer a production version in North America. Previewing the next-generation Defender SUV, Land Rover’s global brand direct John Edwards has given strong hints that the new model will go on sale in the U.S., starting with an updated version of the concept that will be unveiled at the LA Auto Show in just two week’s time.
The truck’s new look may be significantly more stylish than its predecessor, but Edwards insists that it will be targeted at the Third World. However, it was also built to appeal to the, “California surfer dude.”
Edwards also says he wants the truck to get back to its routes, despite the concept’s modern design. The truck, “must be capable, usable and abusable,” he says and should be “appropriate for the Third World market.” But, he says, “it would be nice if in doing so, we can also sell it to the Californian surfer dude.”
